The team behind The Plot, a San Diego-based zero-waste, plant-based restaurant launched a month before the pandemic and just awarded “best new restaurant” in San Diego by San Diego Magazine food critic and Food Network judge Troy Johnson, is challenging food waste and takeout standards even during an egregiously wasteful year. On December 16, 2020, The Plot will officially launch its partnership with local reusable foodware company, reVessel, enabling customers to enjoy their plant-forward meals in guilt-free packaging.
Two husband and wife duos, Davin and Jessica Waite of The Plot and reVessel’s Jessica and Eddie Bell, bonded over their mutual aspiration to provide more sustainable and eco-conscious options for consumers — an option with safety and sanitation still at the forefront.
“Our shared commitment to finding real-life solutions to environmental waste and promoting community and global health brought us together,” Jessica Waite said of the partnership with reVessel. “We’d long been trying to solve the problem of takeout packaging waste and, while we were using biodegradable to-go containers, we weren’t satisfied; we were still producing waste. When we learned about reVessel, it was a resounding, ‘yes!’ This is what we’d been waiting for.”
Think back to the days of the milkman, swapping out empty glass bottles for full bottles of fresh, creamy dairy. Purchased online or in person, for the life of the product, customers can bring their reVessel Adventure X storage system into The Plot or any other participating location and exchange it for a sanitized one, sustainably packed with their order and ready for quick pick-up.
As containers and packaging make up a major portion of municipal solid waste (MSW), about 82.2 million tons of generation in 2018 and the current necessity for takeout options, both the Waites and the Bells knew it was time to propose a truly planet-friendly option that was readily available, affordable and sanitary. This partnership ensures that reusability isn’t just for fellow eco-warriors, but for anyone looking to make a slight change, with a big impact.
Crafted alongside a team of deep-sea and underwater mechanical engineers, reVessel’s products are tested to be leakproof and submersible. Each unit is reusable, modular, toxin-free and eco-friendly, replacing the 500 sandwich bags the average American consumes each year.
“When developing reVessel, we wanted to create a product that was both safe, dynamic and environmentally conscious,” said reVessel co-owner Jessica Bell. “To witness plastic clamshells, bags, silverware, straws and now masks strewn throughout our beaches and our community streets is heartbreaking. Mostly because there’s a better way; it just comes down to the value we place on finite resources and a viable path to implementing new behaviors, which this partnership establishes.”
Aptly named the “Plastic Pandemic,” this year is slated to be one of the most wasteful in history. With the average American dining out about four times a week and using over 200 disposable takeout containers annually, the cost for restaurants is also increasing. Opting to offer a reusable container, like reVessel, the same few containers can be used over many years, drastically reducing restaurant cost and waste simultaneously.
As eco-conscious steps are being taken by corporate fast-food chains like Burger King, McDonald’s and delivery service, DeliverZero, the call to action reverberated between the two couples to bring the concept to a city as planet-focused as San Diego. As the launch approaches, they’re confident that the people of San Diego will choose to make a positive impact.
“People don’t usually associate packaging costs with their meal price,” said Waite. “Plastic silverware, bags and containers are all included in the cost of a meal. But, more importantly, what’s the cost to our environment in choosing these options?”
The reusable modular containers will be available for purchase at The Plot for $35, with a $15 meal coupon included in the purchase price. Customers may also purchase the reVessel containers directly from the company website, or through online takeout orders for The Plot.
reVessel containers can be used at The Plot and Goodonya Organic Eatery, with plans to expand to additional locations in the near future.
About The Plot
A plant-based haven, The Plot satisfies omnivores and vegans alike, with conscientious business practices. Owned and operated by Davin and Jessica Waite and Christopher Logan, the three are heading the charge in setting the standard in taste, creativity and dining experience, as demand for healthy, plant-forward food increases. The Plot is located in South Oceanside at 1733 S. Coast Highway, Oceanside. Hours are breakfast 7 a.m. to 4 p.m., lunch 11 a.m. to 4 p.m. and dinner 4 to 9 p.m. weekdays and 10 p.m. Fridays and Saturdays. For more information, visit theplotrestaurant.com.
reVessel, a climate neutral committed company, advances safe, sophisticated and sustainable foodware designs for conscious people on the go with empowering tools to conveniently pack and preserve food anywhere that support healthier, more efficient and conscientious daily habits aimed to improve global health and environmental issues with high-performance products. reVessel gives back to helping farmers break dependence on chemicals to grow food and the environment where food packaging ends up. For more information, visit reVessel.com