Offering everything from cookies and pies, to cakes and homemade marshmallows, Sugar & Scribe Bakery serves authentic Irish specialties all year long. “Every item is made from recipes of family or friends,” says owner Maeve Rochford. “My mother did not like camping, but we often set up a tent in our living room where we had “camp” food, including delicious homemade marshmallows with hot chocolate. It was so much fun!”
With a menu that rotates seasonally, choose from popular selling sweet treats including small personal pies as well as miniature cupcakes and carrot bundt cakes “Our mince meat pies were a holiday tradition at our home and our rhubarb pie is my aunt Margaret’s recipe,” explains Rochford. “My grandmother taught me how to make the blueberry pie when I was five. We began by going out to the bog and picking the blueberries, which are called bilberries in Ireland.”
The Guinness Porter Cake, perfect as a snack in the afternoon or with morning coffee, is an old Irish favorite as well as a staple in Rochford’s granny’s house. “Guinness beer is iron rich, and back in the day, pregnant women would drink it for their health” says Rochford.
Managing the clock and the staff, Rochford has a very skilled way of leading her team with efficiency, organization and a little bit of laughter. “The kitchen can be very stressful, and in a small space it’s all go go go,” she explains. “We take “Grandma’s Classics” and bring them back to life with just a hint of magic.”
Rochford says her bakery is warm, fun, and magical. “I tried to imagine if Willie Wonka and Mary Poppins paired up and started a bakery; what would it look like? Hopefully I have accomplished that!”
Passionate about community, Rochford wants her customers to feel like family. When you visit Sugar & Scribe, she says she wants to know your name, hear your story and see how she can help provide a smile, a warm sweet, or a savory bit of love that can just make your day!
Sugar & Scribe Bakery
7660 Fay Avenue Suite I
La Jolla, CA 92037
*Story by Maria Desiderata Montana