Himmelberg’s restaurant and bar will officially open on Monday, March 25 in East Village— bringing the community a vibrant rock n’ roll style eatery offering fast-casual classic bar eats, pints and time-honored cocktails as well as a selection of healthy menu items. Himmelberg’s aims to be San Diego’s retreat from reality focusing on good food, drinks, live music and conversation to honor friendships and friends who live in our hearts, like Joey Himmelberg, the namesake of the new restaurant and late friend of The Patio Group’s CEO, Gina Champion-Cain.
“Himmelberg’s was created as a tribute to simpler times when your bar tab was affordable and bar-goers chatted over tasty food and drinks without the distraction of cellphones, giving everyone that warm and fuzzy Cheers vibe,” said Hilary Rossi, Senior Vice President of Food and Beverage at American National Investments. “Himmelberg’s hopes to be that laid-back community gathering place where you can eat, drink, enjoy live music and get arguably the most affordable drinks in the East Village while reminiscing on your own version of the glory days. No matter your generation, there will always be a barstool for you to unwind.”
Himmelberg’s is named after the late Joey Himmelberg, who was a former senior project manager at American National Investments and a great friend of Champion-Cain. Joey Himmelberg passed suddenly in July of 2016 of a heart attack. His positive attitude and love of ‘70s and ‘80s music inspired the idea for Himmelberg’s paying tribute to his spirit and bringing people together to celebrate his life.
Himmelberg’s will offer affordable, fast-casual bar eats and drinks as well as healthy food options for the ‘healthy rocker’. Guests can dine in the upstairs dining area or utilize the grab and go counter for takeout. To honor the location that came before, Himmelberg’s is keeping some of “Harvest by the Patio’s” favorite healthy menu items like the Maverick and Olympia Bowl that will be available at the grab-and-go counter as well as on the dine-in menu. All cocktails will have quippy rock n’ roll names like the “Ginny Hendricks” or “Joey’s Juke Box Hero” to get into the spirit and restaurant-goers can also enjoy the original smooth citrus “Himmelbrew” unique to The Patio Group and this bar and brewed by local Mission Brewery.
Launching on Friday and Saturdays, Himmelberg’s will host live bands and entertainment with the potential for more live music to extend to other weekday evenings after the grand opening. Himmelberg’s will also host ‘Industry Night’ on Mondays providing deals for people in the industry and ‘Trivia Night’ on Tuesdays.
“Himmelberg’s represents Joey’s zest for life and love for rock n’ roll music. We are celebrating him and bringing the community a friendly spot and the chance to be a part of a bigger story,” said Gina Champion-Cain, CEO of The Patio Group. “We want to bring East Village a place to live in the moment and feel a sense of community almost like they are becoming a part of our family.”
Himmelberg’s is located at 369 10th Ave. on the corner of 10th and J Street in Downtown San Diego. For more information about Himmelberg’s, visit www.himmelbergs.com or follow Himmelberg’s on Facebook and Instagram.
Himmelberg’s is a vibrant rock n’ roll style, fast-casual eatery and bar offering classic bar eats, pints, time-honored cocktails as well as a selection of healthy menu items. Himmelberg’s prides itself on bringing San Diego a retreat from reality that focuses on good food, drinks, live music and friendship. Named after the late friend of The Patio Group’s CEO, Gina Champion-Cain, Himmelberg’s brings the East Village community a new gathering place and will pour the original smooth citrus “Himmelbrew” brewed by Mission Brewery.
About The Patio Group
The Patio Group is a division of the privately-owned real estate, hospitality and lifestyle company, American National Investments (ANI). The Patio Group is rooted in community and family values, bringing each neighborhood it comes to a gathering place for all to come together to relax, enjoy and share. The various locations are known for their welcoming atmosphere, diverse selection of cuisine, happy hour, brunch, unique wine list and more. Additional ANI restaurant concepts include Saska’s Steakhouse, Fireside by the Patio, The Patio on Goldfinch, The Patio on Lamont, Harvest by the Patio, and more. For more information, visit www.americannationalinvestments.com.