Popular Chef Joins Mission Avenue Bar and Grill

Courtesy photo

William Eick, the culinary savant behind 608 in downtown Oceanside, CA, announces his transition from helming the growing local eatery, steeped in responsible sourcing and from-scratch cooking, to assuming the position of executive chef at Oceanside’s Mission Avenue Bar and Grill.

“William’s talent is a gift to Oceanside,” said Cameron Braselton, owner of 3 ½ year-old Mission Avenue Bar and Grill, only a block away from 608. “We’ve long asked him to help refine our menu and provide additional training to our staff. It’s with true excitement that he joins our team.”

Eick said the unique collaboration is a great opportunity for all involved. Citing differences of opinion with his current landlord, in addition to a lingering opportunity to flex his creative muscle at a neighboring establishment with a full liquor license, the latter of which had yet to come to fruition for 608, Eick’s vision, fully supported by Braselton, for Mission Avenue Bar and Grill is to enhance the culinary and, along side bar manager Guy Marino, cocktail programs. Given Braselton’s chef left several months ago, timing was serendipitous.

“This made it a lot easier for everyone,” said Eick. “It’s Oceanside. We collaborate. We find win-wins.”

Appeasing honored clientele from both establishments, Eick will retain existing favorites from Mission Avenue Bar and Grill’s menu, while integrating 608 signature dishes, including the burger, featuring 30- to 45-day, in-house dry-aged beef and 15- to 30-day fermented chile aioli; Panang Short Rib and Fried Chicken, which will be served, instead, as Chicken Wings. He’ll continue using ingredients from preferred purveyors like good friend Luke Girling of Cyclops Farms, appeasing honored clientele from both establishments. Though the name of the restaurant implies a heavy beer program, Mission Avenue Bar and Grill is noted, instead, for its craft cocktails.

Mission Avenue Bar and Grill is located at 711 Mission Ave., Oceanside.