Panera Bread’s Pink Ribbon Bagel® Campaign

Each October, Panera Bread joins the fight against breast cancer through their Pink Ribbon Bagel campaign. The seasonal Cherry Vanilla bagel, flavored with cherry chips, dried cherries, honey, vanilla and brown sugar, is shape shifted into a ribbon and sold as the Pink Ribbon Bagel in honor of Breast Cancer Awareness Month. Locally in San Diego, Manna Development Group, Panera LLC’s San Diego franchisee, will donate 25 cents from every Pink Ribbon Bagel sold at participating bakery-cafes to Susan G. Komen San Diego, the county’s largest provider of free breast cancer services and support.

“Efforts like the Pink Ribbon Bagel campaign benefit men and women all over San Diego by directly supporting our free breast cancer services and support,” said Shaina Gross, president and CEO, Komen San Diego. “Manna Development’s contribution will make a huge difference in our mission to save lives and end breast cancer forever.”

Over the course of sixteen years, Panera and its franchisees have sold over 16 million bagels and donated over $2.6 million to breast cancer organizations across the country. To learn more about the Pink Ribbon Bagel campaign and find a location, please visit