Estimated to launch in June of 2014, Arsalun Tafazoli and Nathan Stanton of CH Projects—San Diego’s powerhouse hospitality collective, with eight distinct concepts in its repertoire—will introduce a contemporary take on the conventional juice bar experience. Just last week, a lease was signed on a 1,100 square-foot space located at 871 G Street. Formally occupied by Venissimo Cheese shop, the yet-to-be-named juice bar will join four of the existing CH establishments in the city’s East Village neighborhood (Noble Experiment, Neighborhood, El Dorado, and the new CH concept located next to Petco Park opening this summer).
Cold Pressed Juice
With the new shop, CH Projects will veer away from the typical earthy, “granola” juice bar aesthetic, bringing their one-of-a-kind vision to life with the help of San Diego’s brick-and-mortar guru, Paul Basil of Basil Studios. The counter service-style concept will showcase seasonal, cold-pressed concoctions, smoothies and more. With a hyper local credo, the juicery will source their organic fruits and vegetables from local purveyors who share in their sustainable practices. A commissary of sorts, the juice bar will also create an efficient space for the brand to develop housemade nut milks, orgeat, syrups and more. Fresh, organic juices are the foundation for CH’s nationally respected cocktail programs at Polite Provisions, Craft & Commerce and Noble Experiment—in addition to providing cold-pressed juice to the public, the shop will supply fresh product daily to CH’s restaurants and bars.
With a proclivity for healthy living, this new juice bar is a natural progression for owners Tafazoli and Stanton. Both have witnessed first-hand the grueling effects that the bar and nightlife industry can have on one’s wellbeing. As avid juicers, the duo looks forward to launching this new healthful element of their CH brand.