Nutista Authentic Stoneground Nutbutters is a new and innovative stoneground nutbutter company in Carlsbad, California — is celebrating its first year in business.
After a year and half of nutty research & development, on August 26, 2017 Nutista placed its stoneground creations in its first three retail accounts in the San Diego area. “It was an awesome day for us,” recalls co-founder Tristen Cross. “It felt like all of the hard work we had done was finally coming to fruition.”
At the time, Cross and her two co-founders (John Huber and Stone Brewing co-founder Greg Koch) had no employees and handled recipe creation, production, sales and marketing themselves. Today the company has two new employees who assist with production and a third new staffer to handle Nutista’s growing online sales. The company also expanded its retailer list to about 50 stores.
Nutista has also increased its initial capacity by nearly 400%. Nutista launched with two 40-pound-capacity machines, last month the company replaced them with a pair of new 150-pound-capacity stone grinders. The new equipment will help Nutista meet growing demand for its healthy, all-natural, and highly innovative and delicious nutbutters.
Nutista has also expanded its debut lineup of three year-round flavors (The Nut Job, The Mountie, The Monkey King) with a fourth year-round flavor (Nutista / Stone Tangerine Express IPA Nutbutter), other Nutista / Stone collaborations, and limited-release seasonals such as Phat Mint, Pina Colada, Pistachio and others.
“It has a been a year of hustling and grinding hard,” Cross says, “and taking great care of our customers along the way. But we’re very happy with our success in year one.”
Huber says Nutista’s adventurous flavors and innovative methods have played a role in the company’s initial success. “Our unique flavor combinations,” he says, “have really helped our growth. We’ve opened up a new realm of nutbutter flavors and our customers really appreciate that.”
“Our fans,” he adds, “also appreciate that our creations are super clean, have no cane sugars and low total sugars, and are high in plant-based protein and deep with flavor. That’s a powerful combination.”
Cross and Huber say the company’s collaborations with Stone Brewing also boosted sales. “The Nutista / Stone Brewing nutbutters helped us create buzz,” Cross says, “and they enabled us to connect with craft beer and Stone fans — an audience we couldn’t have reached otherwise.”