New Pacific Standard Coastal Kitchen

Pacific Standard Little ItalyLittle Italy Welcomes New Coastal-Influenced Dining Destination Helmed By Executive Chef Giselle Wellman  

Pacific Standard – Coastal Kitchen is the first restaurant collaboration between Southern California-based hotelier T2 and restaurant developers, New School Consulting. Anchoring Little Italy’s northern end at the corner of Pacific Coast Highway and Hawthorn Street, Pacific Standard’s 4,100 square-foot build out will breathe new life into the site of one of the neighborhood’s most distinctive landmarks: the iconic art-deco restaurant complex that was long emblazoned by the glowing neon lights of the city’s former ‘Fat City’ and ‘China Camp’ restaurants. Slated to open early July, Pacific Standard will uphold the building’s exterior art-deco architectural influence while introducing a more modern, airy atmosphere with the addition of two expansive outdoor patios, which boast views of the San Diego bay and harbor. 

The launch of Pacific Standard ushers in a welcomed homecoming for San Diego native and Bravo TV’s Top Chef talent, Executive Chef Giselle Wellman—who has spent the past eight years honing her skills alongside internationally renowned chefs including Thomas Keller (Bar Bouchon and Bouchon Bakery, Los Angeles), Jean George (Nougatine at Jean Georges, NYC), and Mario Batali (Del Posto, NYC) before becoming the youngest female Executive Chef in Los Angeles, at the age of 26, at the upscale French-influenced Petrossian restaurant in 2010.

Giselle now returns to her hometown excited for the opportunities that lie ahead. “Over the past few years I’ve seen incredible growth and a re-energized passion throughout the local culinary community,” says Wellman. “I’m thrilled to be back home, and to be in the kitchen with an amazing team.” 

Pacific Standard’s culinary program is a reflection of Little Italy’s storied past as a local fishing community, one that was anchored by San Diego’s first large-scale tuna cannery, Pacific Tuna Canning Co, in the early 1900s. The rustic-refined, coastal-inspired kitchen will embrace Chef Wellman’s passion for quality ingredients and will source as much as possible from nearby farms. Select local purveyors will include Suzie’s Farm, Bird Rock Coffee Roasters, Malahat Spirits, Prager Brothers Bakery, Gelato Vero, and more.  

New School brings their spirits industry veteran, Dino Balocchi (Longman & Eagle, Chicago; Dirty Laundry, Los Angeles), and Sommelier Hayden Felice (Craft, New York; Trois Mec, Los Angeles), to curate a playful selection of craft cocktails ranging from pre-dinner aperitifs to boozy brunch sippers to punchbowls, alongside Pacific Standards’ lineup of local beers and an all West Coast wine list. 

While currently under construction, Pacific Standard anticipates an opening date in early July. The restaurant is located at 2137 Pacific Coast Hwy in San Diego’s downtown Little Italy neighborhood. For more information about Pacific Standard, visit

ABOUT EXECUTIVE CHEF, GISELLE WELLMAN: At an early age, Giselle Wellman first fell in love with cooking as a way to bring people together, instilled in her by her Jewish-Mexican family. After attending culinary school in Mexico City at Le Cordon Bleu, Giselle started working in her hometown of San Diego at the former Star of the Sea. With dreams of broadening her opportunities and furthering her education, Giselle spent the next eight years crossing the country, honing her skills and developing her craft working for internationally renowned chefs including Thomas Keller (Bar Bouchon and Bouchon Bakery, Los Angeles), Jean George (Nougatine at Jean Georges, NYC), and Mario Batali (Del Posto, NYC). Upon returning to California, Chef Giselle became the youngest female Executive Chef in Los Angeles, at the age of 26, at the upscale French-influenced Petrossian restaurant in 2010. In 2015, she competed on Bravo TV‘s nationally acclaimed program “Top Chef”. Now in 2016, Giselle makes her way back to San Diego as Executive Chef of Pacific Standard – Coastal Kitchen, which will open doors in the Little Italy neighborhood in July of 2016. 

ABOUT T2 DEVELOPMENT: From humble beginnings in 1976, founders BU Patel and his sons Mike and Tushar grew Tarsadia Hotels into one of the leading privately-owned hotel companies in the United States. Today T2 Hospitality is recognized as a major developer and operator of hospitality-related assets. Recognizing the untapped potential of his team and the incredible opportunity that existed in the hospitality industry, Mike partnered with Mont Williamson in 2011 to create a new company – T2 Hospitality. T2 Hospitality’s mission is to create wealth through selective hotel investment, management and development.

ABOUT NEW SCHOOL CONSULTING: New School is a boutique consulting team based in LA that specializes in creating, repairing, or growing progressive hospitality concepts. Past and current projects include: Fairmont Hotels – Washington, D.C., SBE – Hyde Lounge & The Abbey – Los Angeles, Tao – Las Vegas, and Michael Mina’s XIV – Los Angeles.