New Organic All Natural Beverage

Confidence is a new organic all natural beverage, that’s also sugar-free with zero-calories. In addition, it’s backed by science to boost people’s moods and feelings of harmony and help wash away anxiety, fear and self-doubt – giving people an essential confidence boost.

Confidence is the brainchild of two Gen Z entrepreneurs who recognized the importance of mental confidence and how vital it is to live a full live. Witnessing their friends’ tendencies to overthink things and not be present in the moment, they realized this void in the market and launched a mission to create a product that gives people the mental freedom they need to thrive.

It all starts with scientific-backed functional ingredients and adaptogens – plant-based ingredients that work at the molecular level to lighten the effect of physical, mental and emotional stressors on the body. Confidence’s combination of Ginseng, 5-HTP, Rhodiola, GABA and B vitamins work together to help you feel like the best version of yourself with benefits that include lowered stress, increased mental sharpness, improved mood and a better functioning nervous system.

  • Rhodiola (Harmony): Reduces stress, kicks fatigue, and improves brain function
  • Gingseng (Focus): Benefits brain functions like memory, mood and focus
  • Gaba (Reduce Anxiety): Relieves stress and anxiety, balances mood
  • 5-HTP (Lower Fear): Helps the body produce serotonin, boosts mood, and promotes feelings of relaxation
  • Magnesium (Release Tension): Aids hundreds of reactions in the body, like generating energy and keeping the nervous system humming
  • B Vitamins (Mood Boost): Contributes to full-body well-being, maintains energy levels, and supports healthy brain and nerve function

The beverage can be purchased online HERE. It is also available in select brick and mortar retail locations across the Los Angeles area (including Erewhon starting June 1st), with plans to expand nationwide in the next few months. Current external retailers are viewable HERE. Pricing details are:

  • 6 pack for $19.99
  • 12 pack for $39.99
  • 24 pack for $71.99

About the Founders:

Confidence is the brainchild of Southern California based Gen Z entrepreneurs Brandon Oberfeld and Charles Gore. Friends since childhood they have always bonded over their shared passion for making practical solutions to help aide in worldwide problems. With backgrounds in the gaming and social media space, they were driven by a passion to minimize the negative impact of social media that is a cornerstone of their generation. Realizing the self-confidence deprivation and constant comparison culture that social media was evoking in their peers, they began to question what outside of tech could people do to better their confidence? Finishing high school this year, they are excited to create Confidence, a product that helps address this query for their generation, and the whole world – a tool to enjoy and feel confident for any situation or for life in general.