New Oceanside Speakeasy

San Diego Food Finds
3 Local Brothers

A staple in the North County San Diego food scene, 3 Local Brothers, Inc., will open 101 Proof in Oceanside this Thursday, October 27th.

With an ode to the Prohibition era, guests can look forward to enjoying unique craft cocktails in an intimate atmosphere at this new Oceanside speakeasy. Setting up shop in a former bank vault in the catacombs of Urge Gastropub and Whiskey Bank at 2002 S Coast Hwy in Oceanside, CA., this reservation-only journey begins at the exclusive vault door entrance on Vista Way. 101 Proof features copper penny floors, a copper ceiling and hits capacity at 35 guests. The cocktail lineup will utilize hand-pressed juices and hand-carved ice; patrons, however, guests can also indulge in a carefully curated beer and wine list and mouthwatering small plates by the Urge culinary team.

“Our goal was to harmonize the design aesthetic and menu items,” said 3LB partner Zak Higson, an Escondido resident who grew up in Rancho Bernardo. “I think we did just that. We’ve really focused on eclectic dishes to match Prohibition-era cocktails, with a strong focus on whiskey.”

Reservation-only is the name of the game at 101 Proof. Guests can plan ahead for Thursday – Saturday from 6 p.m. to midnight. Additionally, guests can sign up for 101 Proof’s membership program where they’ll gain exclusive access to bottles of single barrel whiskeys. Bottles can be kept onsite for sipping or used in custom cocktails. For reservations visit

About Urge Gastropub and Whiskey Bank

Founded in 2015, Urge Gastropub and Whiskey Bank is the 3 Local Brothers (3LB) take on the modern American local hang out. Great comfort foods, wines and an extensive beer list are accompanied by an enormous and eclectic selection of the world’s finest whiskeys. 

About 3 Local Brothers

Founded in 2007 by Grant Tondro, Zak Higson and Nathan Higson, 3 Local Brothers (3LB) was born from the desire to provide quality food and imbibing options at value-driven prices to communities with limited dining options. They have successfully delivered on six staples in the San Diego area: Brothers Provisions, The Barrel Room, Urge American Gastropub, Urge Gastropub and Whiskey Bank, Mason Ale Works, 101 Proof and Urge Gastropub & Common House coming to San Marcos in 2017. The expanding group continues to build on its success with innovative ideas, while staying true to its roots in the community and never sacrificing quality for quantity. For more more information, visit

Urge Menu, Reviews, Photos, Location and Info - Zomato