New Little Italy Wednesday Market

The Little Italy Association will launch a brand new weekly farmers’ market, the Little Italy Wednesday Market starting on Wednesday, July 18 from 9 a.m. to 1 p.m. Created to be the destination “where the chefs shop,” the Little Italy Wednesday Market will provide local chefs and restaurants a mid-week market to give them plenty of time to shop for local produce and ingredients to craft their menu specials for the upcoming weekend. The Little Italy Wednesday Market will also serve the thousands of residents, employees and visitors of Little Italy by providing another opportunity for shoppers to shop local and support local farmers and foodmakers.

“As chefs and restaurants in San Diego plan and prepare their farm to table menus for the weekend, they will now be able to shop for local produce and ingredients directly from dedicated farmers and foodmakers right in their backyard, which creates a huge benefit for the farmers” said Catt Fields White, Little Italy Mercato and Wednesday Market manager. “Like the successful mid-week morning market in Santa Monica, we think Little Italy’s central location, high traffic of visitors and residents and abundance of restaurants makes it the perfect location to launch this new farmers’ market. We’re looking forward to providing this convenient avenue for chefs and the community who desire a reliable source of farm fresh, healthy food in the middle of the week.”

Similar to the treasured Little Italy Mercato, the year-round Little Italy Wednesday Market will offer a selection of farm fresh produce, pastured eggs, poultry, meat, fish and more brought to the neighborhood by California farmers, fisherman and artisan foodmakers. The Little Italy Wednesday Market will occupy three blocks on W. Date St. between Kettner Blvd. and State St.—activating the newly open Piazza della Famiglia. Shoppers will also be able to enjoy live entertainment during the Little Italy Wednesday Market on select street corners—adding to the authentic Italian ambience of the Little Italy atmosphere.

“We are excited to launch the Little Italy Wednesday Market in our neighborhood for San Diegans and visitors to enjoy and also serve the many restaurants and chefs in Little Italy and neighboring communities,” said Chris Gomez, district manager of the Little Italy Association. “We’ve seen the success that the Little Italy Mercato has brought to this neighborhood now, for what will be 10 years in June, and we are certain the Little Italy Wednesday Market will also become a San Diego tradition for the years to come.”

For more information about the Little Italy Wednesday Market and Little Italy Association, visit www.littleitalysd.com.

About Little Italy Association (LIA)

A nonprofit 501(c)(3) corporation for the public’s benefit, the Little Italy Association (LIA) advocates on behalf of its members’ best interests in the areas of public safety, beautification, promotion and economic development, while preserving the unique cultural resources that exist in the Little Italy neighborhood of Downtown San Diego. LIA stands as the only district management corporation of its kind for any Little Italy neighborhood in the United States and is run by a Board of Directors encompassing 32 people who represent property owners, residents, businesses and community at large. More information can be found by visiting www.littleitalysd.com or by calling (619) 233-3898.