L&L Hawaiian Barbecue of Point Loma spread the Aloha Spirit to the University of California San Diego Medical Center staff with its recent donation of 25 Hawaiian plate lunches.
“We hope our Hawaiian comfort food brings some much-needed comfort to the medical workers who are on the front lines battling the COVID-19 pandemic,” said Matt Chang, owner of the Point Loma store. “This is one small way we can show gratitude for their efforts.”
Beginning with its introduction of plate lunches and Hawaiian Comfort Food to the mainland and beyond, L&L Hawaiian Barbecue has taken its role as an “Ambassador of Aloha” very seriously. At no time has it been more crucial to spread the Aloha Spirit
The Point Loma L&L restaurant’s effort is part of a broader L&L Hawaiian Barbecue program in which the company challenges its fans and restaurants to engage in “Acts of Aloha” in their communities.
While L&L franchises are busy with good works in their local areas, L&L corporate staff is working overtime, and will continue to do so, to support its franchisees and, by extension, the communities for which they operate. To show its love and compassion, it created the “L&L Relief Program.”
“We thank all of the members of our L&L Ohana for their continued efforts and perseverance to keep their and our dream alive,” said L&L CEO Elisia Flores, “Despite the challenges, we believe that the Aloha Spirit is alive and strong. Together, we will overcome and emerge stronger than ever.”
For its franchisees whose businesses are suffering as a result of COVID-19, L&L is waiving advertising fees in March and April and deferring royalty fees for those two months.
L&L Hawaiian Barbecue, which has over 200 locations in 15 states and Japan, is one of the only restaurant groups opting to waive advertising fees, rather than deferring them. The majority of L&L franchises are open and serving takeout, but sales have declined by 30 to 60% in some areas. L&L Corporate will continue to make adjustments as necessary.
To recognize our franchisees from across the globe who are helping their local communities, L&L features Acts of Aloha every Friday on its social media platforms.
L&L is also challenging all fans of the restaurant to share their Act of Aloha by posting a picture on social media with the hashtag #LLActsofAloha. Each Friday, L&L will share those photos on our social media platforms and choose one to receive a special L&L Hawaiian Barbecue Ohana Prize.
About L&L Hawai‘i
Founded in Honolulu as L&L Dairy in 1952, L&L became a popular eatery in Hawaii. The iconic L&L Hawai‘i brand was founded in 1976 by Eddie Flores, Jr. and Johnson Kam, who have grown the company into the most popular restaurant franchise specializing in Hawaii cuisine throughout the world. Today L&L Hawai‘i offers Hawaiian-style comfort food and hospitality at its nearly 200 locations throughout 14 states and Japan. For more, visit hawaiianbarbecue.com.