Jimbo’s Announces “Appreciating Essential Workers” Campaign


In partnership with Sunfood Superfoods, Jimbo’s is announcing the “Appreciating Essential Workers” campaign in celebration of the Jimbo’s Carlsbad renovation. The county’s premier natural foods store invites San Diego shoppers to recognize the essential nature of Jimbo’s staff and highlight the impact they have made over the years.

The appreciation campaign begins Monday, November, 16th, and will remain open until Monday, December 7th.  Staff members from all Jimbo’s locations are eligible for nomination. The winners of the appreciation campaign will receive a Jimbo’s $100 gift card, and up to 16 gift cards will be distributed.

The local San Diego community will be encouraged to nominate a Jimbo’s staff member who has made a difference in their life through an online submission form. Nominators should consider staff members who have promoted safety and ease throughout the pandemic, provided first-class customer service, or simply brighten each shopping trip with a positive attitude and good conversation.

“Over the past year, our staff has embraced the term ‘essential workers’ and have proven to be just that,” said Jim “Jimbo” Someck, founder of Jimbo’s. “They are an integral part of the San Diego community and our shoppers’ well-being. We thank our staff members for their hard work and believe that there is no better way to commemorate the Carlsbad store renovation than to celebrate our incredible and dedicated staff.”

“We are thrilled to partner with Jimbo’s to recognize the dedication of San Diego’s essential workers,” said Erin Bellavance, spokesperson for Sunfood Superfoods. “Jimbo’s aligns with our core values of providing wholesome, nutritious food to the community, and we look forward to honoring the people that carry out this mission daily.”

URL for submissions forthcoming. Details on the nomination procedure will also be displayed throughout each Jimbo’s store.

More information and additional details on the Carlsbad renovation and in-store promotions will be announced in the coming weeks. For more information on Jimbo’s, visit www.jimbos.com or follow Jimbo’s social media channels @JimbosNaturally on Instagram, Twitter and Facebook.

About Jimbo’s

Jimbo’s was founded by Jim “Jimbo” Someck in 1984 with the vision to have a piece of organic fruit in every child’s recyclable lunch bag. Jimbo’s supplies the highest quality organic and natural foods available, while following a strict list of 26 guidelines, including no white sugar, no harmful chemicals or preservatives, and organic ingredients whenever possible. Today, Jimbo’s is San Diego’s trusted go-to source for the purest products—carrying organic, non-GMO and locally sourced foods that nourish its customers. For over 35 years, Jimbo’s has proudly supported local organic farms and businesses, highlighting San Diego brands on the shelves in stores through its “Support San Diego” signage. The Jimbo’s team is committed to sourcing new and exciting local and artisan products, differentiating Jimbo’s from its competitors. Jimbo’s is committed to the community, children and the environment—is actively involved in schools, promoting environmental groups and practices, contributing to charities and spreading the power of nourishing ingredients to its customers.

Jimbo’s has four locations throughout San Diego County—Carmel Valley, Escondido, Carlsbad, and 4S Ranch. For more information on Jimbo’s visit www.jimbos.com or follow Jimbo’s on social media on Instagram, Facebook, Twitter.

About Sunfood Superfoods

A family-run company based in San Diego, Sunfood Superfoods is the leading provider of high-quality superfoods, including sustainable, organic and raw products. Serving the public with an innovative concept of nutrition since 1995, Sunfood distributes over 200 products internationally over retail, bulk and wholesale channels. Sunfood also provides staff experts, educational materials and other tools used for integrating the health benefits of superfoods into our customers’ lifestyles. Learn more at www.sunfood.com.