Set to launch September 17th, Imperfect Produce sources “ugly” fruits and surplus vegetables from farms and delivers them directly to consumers’ doors for about 30% less than grocery store prices. The produce arrives in a recyclable cardboard box with no other packaging. No plastic, very minimal waste. With the impending San Diego launch, the company is set to disrupt the food system here by offering its service to a huge portion of the county, from Southeast San Diego to the beaches to the college area. Imperfect Produce will give San Diegans a new option when it comes to purchasing fresh produce, cutting out trips to the grocery store and helping solve a problem by consuming in a different way.
Customers can fully customize the Imperfect Produce experience, choosing from a small, medium, large or extra-large shipment ranging from $12-18 weekly or bi-weekly filled with fruits and vegetables, along with other perishable food products that might normally go to waste. As you’re aware, wastefulness in restaurants/dining/eating in general is a timely issue right now (as I drink out of my stainless steel straw) so this launch comes at the right time. To coincide with the San Diego launch, Imperfect Produce is partnering with Modern Times on a collaboration brew utilizing the ugly produce. We’re also working to partner with San Diego restaurants to offer menu items made with this cast off produce.
In addition, Feeding San Diego is onboard as its food bank partner. In keeping with its mission, everything that Imperfect Produce purchases from farmers goes either to its customers or a food bank – no waste here! In each market there’s always produce that can’t be used, whether it’s overripe, there was an address error or there’s a type of produce where there’s not enough to package it in an official Imperfect Produce box. In every market it’s in, Imperfect Produce donates a significant amount of produce to either nonprofits or food banks.
LETTUCE EAT TOGETHER, SAN DIEGO
Imperfect Produce, the food subscription service that sources “ugly” fruits and surplus vegetables from farms and delivers them directly to consumers’ doors is expanding to San Diego starting mid-September. Since 2015, the champion brand of cosmetically flawed foods has been on a social mission to eliminate food waste, help farmers to benefit from a full harvest and make more fruits and vegetables accessible and affordable.
A FRUITFUL COMPANY
Twenty percent of all fruits and vegetables grown in the U.S. don’t adhere to the strict cosmetic standards of grocery stores, creating a wasteful food system where over six billion pounds of produce go unharvested or unsold each year, according to the National Resources Defense Council and Feeding America. Imperfect Produce buys the “ugly” produce directly from farms and ships to customers’ doors for about 30% less than grocery store prices. Users can fully customize the Imperfect Produce experience, choosing from a small, medium, large or extra-large shipment ranging from $12-18 weekly or bi-weekly filled with fruits and vegetables, along with other perishable food products that might normally go to waste.
Already available in San Francisco and Los Angeles markets, demand has been high for the do-good company to expand its reach further. Interested residents can check delivery availability by entering a zip code on the sign-up page of the Imperfect Produce website.
THE JUICE ON FOOD WASTE
Through a mutual interest in food recovery, CEO Ben Simon and co-founder Ben Chesler founded Imperfect Produce to make an impact on food waste. By addressing the billions of pounds of “ugly” produce that never made it off farms, Imperfect Produce delivers what might otherwise go to waste, successfully recovering 30 million pounds since the company’s start. Now delivering in eight cities across the country, with more launches on the horizon, Imperfect Produce aims to be a force for good in the food industry by both reducing food waste and making healthy food more accessible for everyone.