See Grammy Award Winning Artist

Theatre Box Chocolate Lounge San Diego
Theatre Box Chocolate Lounge San Diego (courtesy photo)

GRAMMY® award-winning artist and international superstar, Armando Christian Perez, also known as Pitbull, will be honored at the grand opening celebration of Theatre Box®, located at 701 Fifth Ave. in downtown San Diego’s Gaslamp Quarter, on Friday, Dec. 14. Actor, comedian and musician Nick Cannon, a San Diego native, will perform a DJ set later in the evening.

The opening of the new luxury theatre, dining and entertainment complex will commence at 6 p.m. with Theatre Box’s inaugural “Hand and Footprint Ceremony,” in the longstanding tradition of TCL Chinese Theatre in Hollywood, Calif., honoring Pitbull’s esteemed career. The ceremony will be followed by a star-studded red carpet arrival, where Pitbull will announce a collaboration with Theatre Box. Cannon’s DJ performance will begin at 10 p.m. in the Chocolate Lounge. Cannon’s Wild ‘N Out Sports Bar and Arcade will open in the second phase of Theatre Box, bringing next-level entertainment with an arcade full of interactive games and memorabilia from the famed MTV hit show alongside a full-service sports bar with the largest televisions in San Diego.

Pitbull’s cement imprint will be displayed in the lobby of Theatre Box alongside dozens of handprints and footprints of other celebrities, including Marilyn Monroe, George Clooney, the cast of Harry Potter and many more. Theatre Box’s eight luxury theatres and Sugar Factory American Brasserie will be open for reservations the evening of the grand opening party. Sugar Factory confections, retail, gelato bar and café will also be open to the public.

Encompassing one city block at Fifth Avenue and G Street, the 73,000-square-foot Theatre Box complex, a collaboration between TCL Chinese Theatre in Hollywood and Sugar Factory, was inspired by the movie-going experience and a traditional theatre box filled with various treats. The first phase of Theatre Box will unveil TCL Chinese Theatre’s first luxury dine-in cinema, Sugar Factory confections, retail, gelato bar and café, Sugar Factory American Brasserie and Chocolate Lounge.

More information about Theatre Box is available on the website at, and on Facebook, Instagram and Twitter at @TheatreBoxSD.


Since 1927, TCL Chinese Theatre IMAX has been a home to some of the most important, star-studded, red-carpet movie premieres and special events, attracting Hollywood’s biggest and brightest talent to come watch their movies. The internationally-renowned theatre is recognized for its unique forecourt of the stars, featuring cement hand and footprints of Hollywood actors and actresses throughout the decades, from Marilyn Monroe and Brad Pitt to Tom Cruise and Sandra Bullock. In 2013, the main theatre relaunched to become the world’s largest IMAX® theatre. Every year, more than six million people visit the site, marking TCL Chinese Theatre as one of the world’s most popular tourist destinations. More information is available on the website at, and on Facebook at, and Twitter and Instagram at @ChineseTheatres.


Sugar Factory offers a sweet escape with locations throughout the United States, including the newest restaurant locations outside of the Fashion Show Mall in Las Vegas, in New York City on Broadway, in Bellevue near Seattle and in Pentagon City near Washington D.C. Other locations include the new Artisanal Donuts and Coffee Bar in New York, a goblet bar and retail location at the Miracle Mile Shops inside Planet Hollywood Resort & Casino in Las Vegas, retail stores at the Barclays Center in Brooklyn, TCL Theatres in Hollywood, Union Square in Washington, D.C. and at McCarran International Airport at the D Gates. Additionally, Sugar Factory American Brasserie, complete with retail and the brand’s popular restaurant, can be found in New York City, Chicago, Pentagon City, Connecticut at Foxwoods Resort Casino, Orlando and South Beach Miami. The brand will expand into newer domestic markets this year with a planned opening in Century City Los Angeles, an opening in San Diego inside Theatre Box®, Hard Rock Hotel & Casino Atlantic City, Midtown in Atlanta, Hard Rock Hotel and Casino Biloxi in Mississippi, Mall of America in Minnesota, Faneuil Hall Marketplace in Boston and Bayside Market Place in Miami and additional Artisanal Donuts and Coffee Bars in New York. The brand reaches internationally with a retail store overseas in Bahrain and restaurants in Manila, Philippines, Festival City Mall and CityWalk in Dubai and its newest Dubai location in the Emaar Mall. Additionally, Sugar Factory NYC was listed “The Most Instagrammed Restaurant in the United States” in 2016 and Sugar Factory Ocean Drive was also the only Florida restaurant to make the list.

More information about Sugar Factory is available at, on Facebook at, on Twitter at @sugarfactory and on Instagram at @TheSugarFactory.


Wild ‘N Out Sports Bar and Arcade is an all-new dining and entertainment concept developed by actor, producer and television personality, Nick Cannon, located on Miami’s famed Ocean Drive. Featuring various live entertainment, classic arcade games, larger-than-life cocktails and elevated sports bar dishes, the multi-purpose venue includes a full-service sports bar and restaurant featuring memorabilia from the famed MTV show. Wild ‘N Out Sports Bar and Arcade will open its second location this summer inside of Theatre Box® in San Diego’s Gaslamp Quarter. More information about Wild ‘N Out Sports Bar and Arcade is available on the website at and on social media.


Grammy®-award winning artist and international superstar Armando Christian Perez known as Pitbull, aka “Mr. Worldwide,” and the creators of globally renowned brand Sugar Factory American Brasserie, have partnered to create a restaurant, cocktail, and nightlife concept, iLov305 – “Where What Happens, Never Happened”. The brand embodies a Havana-club aesthetic and tropical oasis reminiscent of Miami Beach’s famous Art Deco style reflecting Pitbull’s vibrant personality. iLov305 Latin Steakhouse and Nightlife will be the brand’s flagship location housing a main dining space serving multi-cultural cuisine with dishes such as Surf and Turf and World Famous 305 Tomahawk Steak, three VIP rooms, a private lounge, plus four bars featuring over-the-top specialty cocktails like The Sneaky Lychee, Mr. Worldwide Mai Tai, and The 305 Grenade. The flagship location will also serve as the premier entertainment destination on Ocean Drive with regular nightly programming including showtimes featuring a professional DJ and choreographed dance routines by Pitbull’s very own team. Current locations include Biloxi, Miss. with openings scheduled for San Diego and Miami in late 2018. For more information on iLov305 visit


From Mr. 305 to Mr. Worldwide, Armando Christian Perez, aka Pitbull, rose from the streets of Miami to exemplify the American Dream and achieve international success. His relentless work ethic transformed him into a Grammy®-winning global superstar and business entrepreneur. Landing # 1 hits in over 15 countries, 10 billion YouTube/VEVO views, 70 million single sales and 6 million album sales, Pitbull does not stop. In addition to the United States, his sold-out world concert tours have taken him to North and South America, Europe and the Far East. He has also completed headlining tours in China and Japan. Pitbull ushered in 2018 with his fourth annual New Year’s Eve event at Bayfront Park in Miami and capped off another stellar year that included the release of his tenth full-length album, Climate Change, a second co-headlining U.S. tour with Enrique Iglesias, the release of his first-ever Greatest Hits, and a new Spanish single. His social networking channels include 56 million likes on Facebook (@Pitbull), 27 million followers on Twitter (@Pitbull) and 6 million followers on Instagram (@Pitbull), plus more than 9 million subscribers on YouTube (PitbullVEVO and PitbullMusic). Whether it’s his Voli 305 Vodka or fragrance line “Pitbull,” his influence has catapulted. His Las Vegas residency, “Time of Our Lives” at the AXIS at Planet Hollywood Resort & Casino, has now accomplished multiple consecutive runs and includes new dates in 2018. Norwegian Cruise Line handpicked him as Godfather to Norwegian Escape, one of the most innovative cruise ships ever built. He will embark on the Second Annual Pitbull Cruise in March 2018. Globalization, his 24/7 commercial-free channel on Sirius XM (Ch.4), has become one of the platform’s fastest-growing channels following its 2015 launch.