The solid fishing community, history, and the many area marina’s is the perfect fit for the new Point Loma Fish Shop. From the rustic wood wrapping the walls, to the bright blue and white colors, the ambiance speaks of the sea, harbor, and local setting. Offering counter service, diners can opt for a quick quality bite or can stay for a long meal. The restaurant is also a pooch-friendly establishment, offering ample space to dine with your four-legged friends. “When we looked for a new Fish Shop location, we look for specifics that fit our culture and concept,” says General Manager Christopher Cunningham. “We are in the process of adding an awning over our patio, as well as installing heaters to keep our Fish Shop fans dry and warm. Soon, we will feature a mural on one of the walls that encompasses all that is Point Loma, including the light house.”
Cunningham says that their menu offers so much variety that they don’t have to change it much. Chef creations are featured throughout the week, and the menu changes about once a year, with new items being added, usually from customer suggestions, or from popular customer favorites. “I’ve been working for this company for seven years now, and I still eat Fish Shop every day of the week,” explains Cunningham. “Not only is it generally a healthy option, but we’ve put a lot of work into developing a menu that gives the customer a huge variety to choose from.”
Cunningham’s says his absolute favorite item on the menu is the coveted Fish Shop Shrimp. “The dish features pan sautéed shrimp in our Fish Shop seasoning. The seasoning is a Cajun dry rub that is sweet and spicy. The brown sugar in the seasoning caramelizes onto the shrimp, and the shrimp is served with a chipotle aioli, which makes for a perfect pairing.
The Fish Shop sources from many local distributors such as San Diego Seafood and Pacific Shellfish, which carry only sustainably caught seafood. “Customers have been asking for a poke bowl, and so we listened,” says Cunningham. “The Poke bowl was a modification to our original poke plate. We took our original poke, added it to a bed of jasmine rice and seaweed salad, and topped it with the perfect combo of sriracha aioli, and an avocado lime drizzle.”
Another unique menu item is the Seafood Lumpia. A Filipino inspired dish that is full of flavor and texture, it’s served with a sweet chili dipping sauce that complement the flavors perfectly. The story behind this delicious creation goes all the way back to the very first Fish Shop that opened. The chef that helped develop the menu had a grandmother that made a traditional beef lumpia. He took his grandmother’s recipe and substituted mixed seafood for the beef, and it was a hit!
Although there are quite a few restaurants around San Diego with similar concepts, what Cunningham believes sets this restaurant apart, is their customer service and the overall culture they instill into their staff and customer base. “We are not just a restaurant that gets you in out and on your merry way (unless you want to),” continues Cunningham. “We strive to create the perfect experience from the time you step foot into the restaurant, to the time you leave. We also make a point to be highly involved in the community, relying on the locals to help shape and mold us.”Cunningham advises diners to be on the lookout for their chef’s creations. Soon they will be launching delivery through door dash as well.
Point Loma Fish Shop is located at 1110 Rosecrans St #100, San Diego, CA 92106, (619) 756-7778.