Eat Better at Tocaya Organica

Tocaya Organica in Westfield UTC in La Jolla, CA
Tocaya Organica (facebook)

Tocaya Organica, the fast-growing fresh-casual Modern Organic Mexican concept from The Madera Group, will make its La Jolla debut just in time for those 2019 ‘new year, new you’ resolutions. The new location is slated to open at Westfield UTC (4301 La Jolla Village Dr #2003) on Wednesday, January 30th, adding a healthy option to the bustling dining scene at La Jolla’s outdoor retail resort. To celebrate the grand opening, and as a neighborhood appreciation day for locals and local businesses, Tocaya will be hosting ‘First Round’s on Us’ all day on Saturday, February 2nd. Guests’ first two tacos are free with any purchase of a beverage, side, or entrée (upcharges apply for premium proteins).

“La Jolla is a natural spot for the next Tocaya Organica,” says founder and CEO Tosh Berman. “Between the vibrant University and the beachside neighborhoods, this community is ready to embrace Tocaya’s chef-driven, health-focused philosophy. After opening in the heart of the Gaslamp quarter, we are excited to bring a great dining experience for all ages and dietary preferences to a lively location like Westfield UTC.”

As the second San Diego location for the brand, Tocaya Westfield UTC will be serving up the signature menu that fans have come to know and love. Focused on a mission for better eating, the wide selection of bowls, tacos, salads and burritos showcases the use of locally-sourced organic ingredients combined with bold flavors. Tocaya also caters to a variety of dietary preferences including vegan, vegetarian and gluten-free. The menu includes a rotating roster of new items, like the Keto Bowl, which debuted in January, made with Spanish-style cauliflower rice, sautéed tri-color peppers, avocado, sautéed garlic brussels sprouts with Roma tomatoes, black olives, arbol salsa, and your choice of protein and queso. Guests can also expect flavorful aguas frescas and refreshing juices, as well as margaritas, beer and wine.

The 3,891 square-foot restaurant will replicate the classic Tocaya Organica aesthetic, with special touches to reflect the charming beachy La Jolla vibe, including a standalone bar and an expansive outdoor patio. With 82 seats total, the restaurant will have plenty of room for shoppers and visitors to sit and relax away from the hustle and bustle of the mall.

Tocaya La Jolla is located at 4301 La Jolla Village Dr #2003, San Diego, CA 92122 and will be serving lunch, dinner and happy hour. The restaurant will be open Sunday through Thursday from 11am-9pm and Friday through Saturday from 11am-10pm.

For more information about the restaurant visit or follow along on Instagram @tocayaorganica Twitter @tocayaorganica and Facebook.


Tocaya Organica was founded in Venice, CA in 2016 with a mission to inspire better eating. The fresh-casual restaurant serves Modern Organic Mexican cuisine with a chef-driven menu committed to sustainability and the use of locally-sourced organic ingredients. Tocaya Organica caters to a variety of dietary preferences including vegan, vegetarian and gluten-free, and uses sustainable fish and meats that are free of hormones, steroids and antibiotics. Tocaya Organica is open daily for lunch and dinner. The restaurant includes locations in Hollywood, Venice, West Hollywood, Santa Monica, Beverly Center, Playa Vista, El Segundo, Century City, San Diego, and Scottsdale, AZ. Expansion plans for Tocaya Organica include a projected total of 9 additional locations in 2019. For more information, please visit: or follow @tocayaorganica on Instagram, Facebook and Twitter.


An outdoor retail resort unlike any other in San Diego, Westfield UTC combines beautifully landscaped outdoor plazas and gardens, on-trend fashion, chef-led restaurants, multifaceted health and wellness amenities – as well as special, unexpected touches inspired by the best of the La Jolla lifestyle.

In October 2017, Westfield UTC unveiled a brand-new, two-level Nordstrom as part of a $600 million makeover – with new, recent and upcoming shop openings also including Vineyard Vines, Marine Layer, Rodd & Gunn, UNTUCKit, SuitSupply, Kendra Scott, Jo Malone London, Allen Edmonds, Arhaus and Saje Natural Wellness. Delicious outdoor dining is also now taking center stage at Westfield UTC with new restaurants including Tocaya Organica, Javier’s, The Winery Restaurant & Wine Bar, Larsen’s Steakhouse, Shake Shack, Smokeyard BBQ and Chop Shop, True Food Kitchen and Napizza.

Uniquely, the center is now home to state-of-the-art office space – and by 2019 – the property will even include an upscale 23-story residential tower encompassing 300 modern homes.  In the future, Westfield UTC will also integrate a new regional transit center and San Diego trolley line station. For more information, visit