‘One Door North’ to Open in October/November 2015
Five years ago, husband and wife duo, Executive Chef Fred and Tammy Piehl, opened the doors to a quaint, French-American neighborhood bistro on a relatively uncharted corner of North Park. Perched at 30th Street and Upas, The Smoking Goat was a breath of fresh air, offering locals a unique culinary experience revolving around seasonal local, organic and sustainable ingredients. Today, the family owned and operated bistro exists as one of the city’s most beloved neighborhood gems, as the Piehls—trailblazers who helped set a tone for a now thriving culinary hub—prepare for the launch of their second restaurant and community bar, One Door North.
Located directly next door to The Smoking Goat (as the name suggests), One Door North will occupy a 5,000 square-foot warehouse space previously held by Mosaic Wine Bar. Piehl Restaurant Group anticipates opening at 3422 30th Street come October/November 2015.
THE CONCEPT: Offering a more casual, laid-back vibe compared to its sister restaurant, One Door North will playfully pay tribute to the concept of discovery. A respected proponent of San Diego’s slow food movement, Chef Piehl’s enthusiasm for culinary discovery and education will shine through in his drink and food menu, and the concept’s overarching theme will shape the design of the space, with subtle nods to the great outdoors, wanderlust and adventure.
“We considered other neighborhoods in San Diego when looking for a second property, but after much consideration we realized there’s really no place like North Park,” said owner Tammy Piehl. “The lasting support we’ve received from the Uptown communities is incomparable.” Chef Fred Piehl also notes, “We are excited to bring something new to our neighborhood; throughout the past few years North Park has seen tremendous growth, but there is still room for progress and we are hoping our next concept brings just that.”
THE CHEF: Executive Chef & Owner Fred Piehl’s childhood in the Swiss countryside had a marked influence on his culinary development. Surrounded by local farms and wineries, Fred adopted a European lifestyle, and upon his return to the United States, continued to hold sacred the importance of locally grown produce and high quality purveyors. After attending college in Colorado, Fred was accepted into the prestigious Le Cordon Bleu in Paris, France to study cuisine and pastry. He graduated with a Le Grand Diplôme and set off for the West Coast.
Landing in La Jolla in 2004, Fred began a career working in various revered local dining institutions including Nine-Ten Restaurant and Barat the Grande Colonial Hotel as well as the former Avenue 5 in Bankers Hill. Restless for a restaurant to call his own, Fred scoured the city for the perfect space to build his classic European bistro and serendipitously stumbled upon the North Park locale he now calls home.
Alongside his wife, Tammy Piehl, the duo opened The Smoking Goat in February 2010, and quickly gained acclaim for their farm fresh flavors and locally sourced fare. The Smoking Goat has received impressive accolades such as San Diego Home/Garden Lifestyle Magazine’s Silver Fork Award for “Best New Restaurant of 2011, OpenTable’s “Top 100 Fit for Foodie Restaurants in America” in 2013, San Diego Magazine’s Critic’s Pick for “Best Fries” in 2014, and was most recently named “Best Neighborhood Restaurant” in San Diego Magazine’s 2015 annual “Best of” Issue.
One Door North is located at 3422 30th Street, San Diego, CA 92401 and will be open for lunch and dinner daily as well as weekend brunch. To stay informed about the latest news and announcements, guests can visit OneDoorNorthSD.com, or find One Door North on Facebook, Twitter, and Instagram.