SIXTH ANNUAL LA JOLLA ART & WINE FESTIVAL EXPANDS WITH EXCITING NEW ADDITIONS
Southern California Charity-Driven Event Continues Annual Momentum With Over 40,000 Expected
The 2014 La Jolla Art and Wine Festival (LJAWF), highly regarded as one of the most prestigious events of its kind on the west coast, ramps up for its sixth and largest season yet on October 11th & 12th with the announcement of exciting new additions—including a nightlife brew fest element and larger festival grounds! Located in the heart of La Jolla’s iconic coastal village along Girard Ave, this nationally renowned, juried art show and fundraiser has raised $340,000 to date for local area public schools, is FREE and open to the public, and expects to draw in crowds of over 40,000 individuals—promising to be the largest and most exciting year yet!
******************** NEW TO THE LJAWF THIS YEAR ********************
NIGHTLIFE ELEMENT: BRAVECORT BREW FEST & BEER STEIN HOLDING CONTEST!
2014’s LJAWF is teaming up with the BraveCort Foundation (San Diego-based 501c3 raising funding for research in the fight against childhood cancer) to bring a new nightlife element to the festival. This age 21+ event will come alive on Saturday night and will take place within LJAWF festival grounds providing imbibers with entertainment, live music, and world-class beer from over a dozen of San Diego’s award-winning local breweries. The highlight of the brew fest, BraveCort’s “Masskrugstemmen” (a traditional Bavarian Beer Stein holding contest) will pit teams of four against each other, testing their strength and endurance while holding a 1-liter stein of beer in one hand. One of San Diego’s highly anticipated new breweries, URBN St. Brewing Co., will create a special collaboration beer, dubbed “BraveCort Brew,” and all proceeds from the event will directly benefit BraveCort’s fight against childhood cancer.
The Brew: Head Brewer Callaway Ryan of URBN St. Brewing Co., partnered with BraveCort Foundation founders, Brian Kelley and Andrea Dahlberg, to produce BraveCort Dry Irish Stout. Honoring Brian and Andrea’s son Cort who passed from a rare form of brain cancer, the stout is brewed in traditional Irish fashion celebrating the family’s heritage.
BraveCort Brew Fest
Saturday, Oct. 11, 2014
8 p.m. – 11 p.m.
Girard Ave. | La Jolla, CA
More info: www.bravecort.com
THE 2014 LJAWF IS EXPANDING!
Success of years past and overwhelming community support will add an additional city block to this year’s non-profit event – in total spanning over half a mile long throughout downtown La Jolla from Prospect Street to Torrey Pines Road. The LJAWF will feature something for everyone including art, a silent auction, roving entertainment, a gourmet marketplace, a family art center, as well as an extensive wine and beer garden to include premier wineries from around the world in addition to many of San Diego’s nationally recognized breweries.
ADDITIONAL EXCITING ELEMENTS OF THE 2-DAY LJAWF!
150 WORLD-CLASS ARTISTS |The bustling area of Girard Avenue will transform itself into an art lovers paradise highlighting 150 established artists from the West Coast, Baja and beyond. Sue Britt, San Diego resident and winner of 2013’s prestigious “Best In Show” title, will return to showcase her brilliant Paper Tapestry, created through a technique of weaving and layering brightly colored papers to create gorgeous landscapes inspired by hiking throughout California. Additional LJAWF artists’ works celebrate a number of mediums such as painting, sculpture, ceramics, jewelry, fine glass, woodwork, mixed media and photography. All of the artists showing at the LJAWF have been handpicked by a highly qualified jury of artists, authors, critics and collectors.
40+ WORLD-CLASS WINERIES & RENOWNED BREWERIES COMBINED | Known for producing some of the world’s finest wines, California has a long-standing history of commercial viticulture. In celebration of locally grown grapes the LJAWF is thrilled to have Gen 7 out of Rancho Santa Fe and Bird Rock Fine Wines pouring at this year’s event. Also present: a handful of premier wineries from around the world including Francis Ford Coppola, Schlossadler International Wines, La Serenissima, Benziger Family Winery in addition to a number of fine varietals from Baja’s flourishing Valle de Guadalupe region.
This year’s LJAWF’s brewery presence proudly boasts award-winning local suds from beer legends including Stone Brewing Co. and AleSmith in addition to URBN St. Brewing Co., Coronado Brewing Co., Helms Brewing, Green Flash, La Jolla Brewing Co., Golden Coast Mead, New English Brewing Co. and many more. These breweries will be present in the daytime wine & beer garden at the LJAWF as well as the Saturday night BraveCort Brew Fest.
FOR THE KIDDOS! | Offering adventures for kids of all ages, LJAWF’s Geppetto’s Family Art Center will be located on Wall Street–where children will have the opportunity to paint a car donated by Witt Lincoln, be entertained by special performances on the Children’s Stage, and participate in games, crafts, and even a family scavenger hunt.
LIVE MUSIC & ENTERTAINMENT | Other highlights of this year’s two-day event include an exciting lineup of live music from award-winning local artists stationed throughout the festival grounds as well as roving entertainment by the San Diego Circus Center, which teaches Cirque du Soleil inspired performances to children and young adults.
SILENT AUCTION | The LJAWF will give attendees the opportunity to partake in a silent action offering an assortment of hot ticket items like 2-night hotel stays, gift cards to fine dining restaurants all over San Diego, staycation activities for children, theatre tickets, winery and brewery packages, as well as LJAWF participating artist artwork to name a few. All proceeds from the silent auction directly benefit local public elementary and middle schools
WHY: Founded by Sherry Ahern, a driving force in San Diego’s philanthropic landscape, the La Jolla Art & Wine Festival’s established partnership with the La Jolla Village Merchants Association continues to thrive and grow each year. All profits raised benefit underfunded programs such as art, music, science, physical education, technology, and on-site medical care at local public elementary and middle schools. Since launching in 2009, the 501c3 La Jolla Art & Wine Festival has raised $340,000.
LA JOLLA ART & WINE FESTIVAL
*** This two-day event is FREE and open to the public***
[ SATURDAY, OCT 11 ]
10 a.m. to 7 p.m.
BRAVECORT BREW FEST
SATURDAY, OCT 11 | 8 p.m. to 11 p.m.
[ SUNDAY, OCT 12 ]
10 a.m. to 6 p.m.
WHERE: Girard Ave. (between Prospect Ave. and Torrey Pines Rd.) La Jolla, CA 92037
*** Valet Parking will be available at La Jolla High School with a shuttle service directly to the festival.
FOR MORE INFORMATION: Please visit: www.ljawf.org
ABOUT THE LA JOLLA ART & WINE FESTIVAL:
Founded by Sherry Ahern, a driving force in San Diego’s philanthropic landscape, the La Jolla Art & Wine Festival’s established partnership with the La Jolla Village Merchants Association continues to thrive and grow each year bringing more business to its La Jolla community. All profits raised benefit underfunded programs such as art, music, science, physical education, technology, and on-site medical care at four local public elementary and middle schools, which are all part of the San Diego Unified School District. Since launching in 2009, the 501c3 La Jolla Art & Wine Festival has raised $340,000 for local, underfunded elementary and middle schools. For more information about the festival, its artists, public and valet parking, transportation, and much more, please visit the La Jolla Art & Wine Festival website at: www.ljawf.org — or join the LJAWF on Facebook and Twitter
ABOUT THE BRAVECORT FOUNDATION:
The BraveCort Foundation was formed in 2013 for the purpose of raising funds to support research efforts in the fight against childhood cancer. We know first hand about the lack of focus and limited access to financial resources targeting childhood cancer research. As of today, only one drug targeting cancer treatment in children was EVER approved by the FDA. The typical protocol for children utilizes cancer treatments developed for adults in which the dosage levels are essentially diluted for children. While the landscape in treatment is slowly beginning to change towards individualized protocols, the funding simply is not available to effectively support the research for children. Childhood cancer is considered a “rare” disease (a condition affecting less than 200,000). As such, there is very little economic incentive for investment in research and development. Unfortunately, investment capital, including funding sourced from the government, is channeled towards larger markets (adult cancer). We at BraveCort join the fight with other pediatric cancer groups in hopes of providing our children with a bright future. Visit BraveCort online at www.bravecort.com, or follow us on Twitter & Facebook.’