Cocktail Maven Lindsay Nader and CH Projects Opens ‘JUICE’ in San Diego’s East Village Neighborhood
In partnership with beverage hospitality veteran Lindsay Nader, San Diego’s powerhouse hospitality collective, CH Projects (Ironside Fish & Oyster, Craft & Commerce, Polite Provisions) is proud to open doors to their newest concept, JUICE.
A contemporary take on the conventional juice bar experience, the 1,100 square-foot shop is located in the heart of the East Village neighborhood at 871 G Street and introduces a ninth concept to CH’s growing repertoire. Cocktail maven Lindsay Nader, JUICE’s operating partner, is recognized as one of the nation’s shining stars within the spirits and beverage industry. A bartender, cocktail writer (Food & Wine, Los Angeles Magazine) and former brand ambassador, this triple threat has racked up an impressive roster of experience at some of the nation’s most respected bars and restaurants and will bring a welcomed, healthful element to CH’s growing brand — employing her world-class bartending skills to offer more balanced, flavorful & nutrient rich juices.
JUICE’s cold-pressed blends are extracted through a state-of-the-art, California manufactured hydraulic press that administers 14 tons of pressure, first crushing and then pressing fruit and vegetables for the highest juice yield. Blended for balance and nutrition, Operating Partner Lindsay Nader’s creations are cold-pressed daily to preserve essential vitamins, nutrients and enzymes, while producing a nutritionally sound, raw, unpasteurized product. Fueling CH Projects’ hyper-local credo, the juice bar’s offerings are 100% natural, with fruits and vegetables sourced from local purveyors who share in their sustainable practices. Fresh, all natural citrus juices are the foundation for CH’s nationally respected cocktail programs at Polite Provisions, Craft & Commerce and Noble Experiment—in addition to providing cold-pressed juice to the public, the shop will serve as a commissary of sorts, providing fresh product daily to CH’s restaurants and bars.
The cold-press juicery is natural progression for Lindsay Nader, a Southern California native who was raised on a macrobiotic diet. Racking up an impressive roster of industry experience at an early age, the foundation of Nader’s career began behind the bar at New York City’s P.D.T., one of the most respected cocktail establishments in the world. Here, she sharpened her appreciation and skill for preparing craft cocktails under bartending behemoth, Jim Meehan. In 2010 Lindsay returned to Southern California where she collaborated with James Beard nominated duo Vinny Dotolo and Jon Shook of Animal restaurant in Los Angeles, designing a classic drink program for the opening of their second high profile endeavor, Son Of A Gun. Nader spent nine months working at LA’s Harvard & Stone, the sophomore collaboration by nightlife impresarios Mark and Jonnie Houston aka “The Houston Brothers,” and was on the opening team of their French champagne salon concept bar Pour Vous.
Parlaying her expertise into work as a freelance cocktail consultant, Nader’s contributions to cocktail menus span the country from NYC to LA. She served as the Deputy Cocktail Editor for Food & Wine Magazine’s 2011 Cocktail Book, has experience as a contributor to shakestir.com and penned the monthly column “Hey Barkeep” for Los Angeles Magazine. Most recently, Nader was featured on Bravo Network’s “Eat Drink Love” and has worked as a Brand Ambassador for the spirits portfolio Remy Cointreau in addition to Absolut Vodka. She has traveled nationally and internationally through her ambassador role, identifying bar and cocktail trends, visiting distilleries, learning about the history of spirits and conducting educational seminars for the trade.
Lindsay applies her innate culinary sensibility and extensive knowledge from the realm of cocktails into cold-pressed juice, utilizing many of the same flavor and balance combining techniques to produce citrus, root and fruit blends, leafy green juices, house-made nut milks, protein-packed dairy-less shakes and more. Excited to experiment with more adventurous combinations, Nader’s thirst quenching ‘Fermented Slushie’ is her twist on kombucha with strawberry, apple cider vinegar, purified water, ginger, raw sugar & crushed ice, and her ‘Bad Decisions Package’ offers a duo of hangover helping hydration.
JUICE offers two different cleanses (‘Rookie’ or ‘Pro’) for those looking to repair, replenish or refuel for up to one, three or five days. Nader worked with Georgia Van Teil of Fix Consultancy, a New York based health and wellness company, on many of the recipes to ensure they are nutritionally sound and the cleanse packages are balanced. In partnership is Coffee & Tea Collective, the shop offers cold brew coffee on draft, and a variety of hearty options like the ‘Kale Caesar’, ‘Baby Lettuce Salad’ or ‘Morning Bowl’ with hemp granola, berries, raw honey & coconut atop your choice of yogurt, frozen avocado/mango/pineapple, or frozen banana/almond base are available as well.
JUICE’s one-of-a-kind vision comes to life through CH Co-Founder Arsalun Tafazoli’s keen eye for design. A 12-foot black and white art installation by JUICE’s East Village neighbors, Product Etc., was commissioned with the lyrics of Notorious B.I.G.’s classic hit, “Juicy”. Crisp, clean lines, white subway tile walls and an expansive, marble walk-up service counter offers a comforting contrast to more organic elements like live edge walnut benches, a wooden drink rail, and plenty of hanging greenery.
JUICE is open seven days a week from 7am to 7pm at 871 G Street in the East Village. For more information, call (619) 255- COLD(2653).