A taste of New York style pizza opens second location in San Diego
Amici’s East Coast Pizzeria has announced the Grand Opening in San Diego’s Hillcrest neighborhood, of its second new Pizzeria, from the highly successful Northern California based operation featuring 12 Pizzerias.
The Hillcrest location is on the “Fabulous Five on Fifth Block” at 3958 Fifth Avenue between University and Washington, adjacent to Urban Outfitters, Bombay, Snooze, and D Bar. Amici’s first San Diego Pizzeria opened last year in La Jolla.
“After opening our first location outside Northern California in La Jolla over a year ago, we have been looking forward to Hillcrest Amici’s presence with more enthusiasm and anticipation, than any store in a long time” stated Richard Allum, Director of Marketing and Purchasing for Amici’s. “Our new Hillcrest Pizzeria is not only beautiful and very customer appealing, but we believe the Hillcrest neighborhood, with such a diverse demographic, is the perfect fit for our overall product and menu presentations. As a company, we become totally committed to the neighborhoods we serve and establish a presence in. We will be providing our full support of Hillcrest, its Business Association and neighborhood event and activities; allowing us to become 100 per cent invested in what is best for this exciting and dramatically burgeoning area of San Diego. Working with our property owner, who has supported us with each step of our build out and installation, has been one of the smoothest and most gratifying experiences for us.”
Amici’s Pizza, “a taste of New York”, is baked thin crust in stainless steel Brick ovens, at over 720 degrees, the way traditional pizza has been prepared for hundreds of years. One of the dramatic visually enticing features of Amici’s Hillcrest is its amazing “exhibition kitchen”, in full view for all dining room patrons, where the staff prepares nearly all the dishes from the menu. More often than not, pizza is seen continuously being tossed high in the air individually, by one of the experienced pizza chefs. Amici’s is 2800 square feet and features over 150 seats.
Amici’s award winning Pizzeria will be offering full lunch and dinner 7 days a week from 11:00 am daily. Amici’s offers over 18 signature pizza’s, with over 25 additional toppings available, 6 delicious signature salads, 15 pasta dishes and so much more. All pizzas, salads and pastas feature vegetarian and vegan selections. Amici’s offers a wide variety of beer, wine and now Champagne for its newest “Pizza and Champagne” celebrations. Creativity and innovation of dishes are welcome.
As a very special feature, Amici’s Pizza is always available for pick-up as well as delivery.
About Amici’s: Amici’s East Coast Pizzeria is about quality, convenience, and enjoying the Northeast’s distinctive Italian fare. In the mid-1980′s two East Coast transplants, Peter Cooperstein from Boston, and Mike Forter from New York decided to do something about their mutual longing for the style of pizza they’d grown up with, and set out on a quest to learn the secrets that made pies from the famous pizzerias of New York, Boston, and Connecticut so distinctively delicious.
The friends discovered that their favorite pizzerias had something in common: a traditional, Italian brick oven. The 700 degree temperatures of the stone hearths produced thin crusts that were crisp, airy, and slightly chewy. When the pies ingredients were of the highest quality and freshness, those hot bricks melded together the flavors just right, for a taste that was nothing short of perfection.
Peter and Mike returned inspired, and were excited to share what they had learned with fellow East Coast transplants. In 1987 they opened the first Amici’s East Coast Pizzeria in downtown San Mateo and to their delight it became a success – not only with transplants, but with EVERYONE.
With a focus on authenticity, friendly service, customer satisfaction, and with carefully measured growth, Amici’s has become the Bay Area’s standard for high-quality, freshly made pizzas, pastas, and salads enjoyed by thousands in their homes, businesses, and in Amici’s stylish restaurants.